What is the difference between SMM and ad?

What is the difference between SMM and ad?

Qisqa javob

Advertising gives short-term results, while the SMM builds a long-term brand.

To'liq javob

SMM is a strategy based on constant content, communication and collective creation. Advertising is usually focused on visiting more or sales in a short time on payment. Through SMM, you will install long-term relationships with customers.